Quote

A customer is never out of warranty, even if his product is.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Product
Products
Even
Never
Warranty
Customer
Customers

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As soon as we associate reading with a test, we've missed the point.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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By the time there is a case study about your industry, you are already too late.
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Say what you believe and see who follows.
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Effort is its own reward if you allow it to be.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Someone can always do your job a little better or faster or cheaper than you can.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Competition and the market are like water, they go where they want
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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The world is begging for you to lead.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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If you want to be a leader, go lead
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