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A customer is never out of warranty, even if his product is.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Warranty
Customer
Customers
Product
Products
Even
Never

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By the time there is a case study about your industry, you are already too late.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Not adding value is the same as taking it away.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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As soon as we associate reading with a test, we've missed the point.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Many Things That Are True Are True Because You Believe Them.
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Facts are irrelevant. What matters is what the consumer believes.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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