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A customer is never out of warranty, even if his product is.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Warranty
Customer
Customers
Product
Products
Even
Never

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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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The combination of passion and art is what makes someone a linchpin.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If you measure it, it will improve.
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Mass attention is almost unattainable and it's not clear that you want it.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Just start. Start now. Fail often. Enjoy the ride.
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Competence is no longer a scarce commodity.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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