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You can't win by being more average than average.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Winning
Average

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People rarely buy what they need. They buy what they want.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Playing safe is very risky.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Too often, we don't give people the opportunity to fill in the blanks.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Plans are great, but missions are better.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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I think creativity is better described as failing repeatedly until you get something right.
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You don't need more time in your day. You need to decide.
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All Marketers are liars tell stories.
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Data is not useful until it becomes information.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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Just start. Start now. Fail often. Enjoy the ride.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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