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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Steps
Bits
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Company
Brands
Littles
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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You can't win by being more average than average.
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Communication is the transfer of emotion.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Don’t be different just to be different. Be different to be better.
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It's clearly more fun to make the rules than to follow them.
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