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If you don't require the journey to be easy or comfortable or safe, you can change the world.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Require
Safe
Comfortable
Journey
Easy
Change
World

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Be genuine. Be remarkable. Be worth connecting with.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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We are too focused on avoiding criticism and not enough on making a difference.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Habits are more powerful than fears.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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The enemy of creativity is fear.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Communication is the transfer of emotion.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Own your dreams. There is no better way to make them happen.
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