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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Playing safe is very risky.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Surprise and delight and connection are remarkable.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Data is not useful until it becomes information.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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At the heart of art is learning to see
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Go do something interesting. Ask if you need help.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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One key to moving forward is knowing what to leave behind.
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You can't lose. Go, go, go!
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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