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If you want customers to hear about you, make something worth talking about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customers
Worth
Hear
Talking
Something
Make

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Saying no to loud people gives you the resources to say yes to important opportunities.
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Learning is not watching a video, learning is taking action and seeing what happens.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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The question is not Will you succeed? but rather, Will you matter?
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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As you've probably discovered, great work makes us uncomfortable.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Average feels safe but it's not. It's invisible.
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I think creativity is better described as failing repeatedly until you get something right.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Think big. Start small.
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Be genuine. Be remarkable. Be worth connecting with.
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The way to get unstuck is to start down the wrong path, right now.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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