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If you want customers to hear about you, make something worth talking about.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customers
Worth
Hear
Talking
Something
Make
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The only path to amazing runs directly through not-yet-amazing
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Figure out the people part and the technology gets a whole lot simpler.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Just because something is easy to measure doesn't mean it's important.
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Who gets to decide what you want?
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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No one is as smart as all of us.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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Set up a life you don't need to escape from.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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The cost of being wrong is less than the cost of doing nothing.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Treat different people differently. Anything else is a compromise.
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Good marketers measure.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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