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We're all born creative, it takes a little while to become afraid.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Littles
Little
Afraid
Takes
Creative
Born
Become

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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Habits are more powerful than fears.
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The innovator creates a business where they are making money, even when they sleep.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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You gain converts by winning at something the existing provider didn't think was so important.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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We are too focused on avoiding criticism and not enough on making a difference.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Everyone is not your customer.
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Things that look like shortcuts are actually detours (disguised as less work).
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Facts are irrelevant. What matters is what the consumer believes.
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Go do something interesting. Ask if you need help.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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