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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Greatly
Swimming
Celebrate
Value
Risk
Values
Celebrating
Without
Sinking
Exaggerated
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What you do for a living is not be creative, what you do for a living is ship.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Think big. Start small.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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Your generosity is more important than your perfection.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Good marketers measure.
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We are leaving the industrial economy and entering the connection economy.
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Don't wait to be picked. Pick yourself.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Dig your well before you're thirsty.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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