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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Celebrate
Value
Risk
Values
Celebrating
Without
Sinking
Exaggerated
Greatly
Swimming
More quotes by Seth Godin
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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You don't need more time in your day. You need to decide.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Be relentlessly generous, without focusing on when it will come back to you.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Just start. Start now. Fail often. Enjoy the ride.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Becoming a superstar takes about 10,000 hours of hard work.
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You don't need a new plan for next year. You need a commitment.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Ideas that spread win.
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Competence is no longer scarce.
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The person who fails the most wins.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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