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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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More quotes by Seth Godin
Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Ideas that spread win.
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If it scares you, it might be a good thing to try.
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Be personal. Be relevant. Be specific.
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If you want customers to hear about you, make something worth talking about.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Everyone is not your customer.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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What if getting bigger isn't the point? What if you merely got better?
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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We are leaving the industrial economy and entering the connection economy.
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Average feels safe but it's not. It's invisible.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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Playing safe is very risky.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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No niche is too small if it's yours.
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