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It's easy to pretend expertise when there's no data to contradict you.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Contradict
Expertise
Pretend
Data
Easy
More quotes by Seth Godin
Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Facts are irrelevant. What matters is what the consumer believes.
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The habit of doing more than is necessary can only be earned through practice.
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The enemy of creativity is fear.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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What evidence would you need to see to change your mind about this?
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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When your art fails, make better art.
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You gain converts by winning at something the existing provider didn't think was so important.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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A customer is never out of warranty, even if his product is.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
Seth Godin