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It's easy to pretend expertise when there's no data to contradict you.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Contradict
Expertise
Pretend
Data
Easy

More quotes by Seth Godin

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Dig your well before you're thirsty.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Treat different people differently. Anything else is a compromise.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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No niche is too small if it's yours.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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We are too focused on avoiding criticism and not enough on making a difference.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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If you can't sell to 1 in 1000, why market to a million?
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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A brand that stands for what all brands stand for stands for nothing much.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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As soon as we associate reading with a test, we've missed the point.
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Think big. Start small.
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Playing safe is very risky.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
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If you want customers to hear about you, make something worth talking about.
Seth Godin
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
Seth Godin