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It's easy to pretend expertise when there's no data to contradict you.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Contradict
Expertise
Pretend
Data
Easy

More quotes by Seth Godin

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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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As long as you want to please everyone, you won't please anyone.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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By the time there is a case study about your industry, you are already too late.
Seth Godin
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Treat different people differently. Anything else is a compromise.
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A customer is never out of warranty, even if his product is.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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Quit or be exceptional. Average is for losers.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Facts are irrelevant. What matters is what the consumer believes.
Seth Godin
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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A brand that stands for what all brands stand for stands for nothing much.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
Seth Godin