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It's easy to pretend expertise when there's no data to contradict you.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Contradict
Expertise
Pretend
Data
Easy

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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Be genuine. Be remarkable. Be worth connecting with.
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Art is what we're doing when we do our best work.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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If you want to be a leader, go lead
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You don't have to settle. It's a choice you get to make every day.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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What I mean by art is the human act of doing something that connects us to someone else
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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