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Communication is the transfer of emotion.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Transfer
Transfers
Communication
Emotion

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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Making promises and keeping them is a great way to build a brand.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Soon is not as good as now.
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Plans are great, but missions are better.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Evolution is the most popular way we have for dealing with change.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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I think creativity is better described as failing repeatedly until you get something right.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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All Marketers are liars tell stories.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Tell your lizard (brain) to shut up.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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