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Communication is the transfer of emotion.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Transfers
Communication
Emotion
Transfer
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You gain converts by winning at something the existing provider didn't think was so important.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Gratitude and opportunity create more of the same.
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Big ideas are little ideas that no-one killed too soon.
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More time [to decide] without more information just creates anxiety, not insight.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Who gets to decide what you want?
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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When kids grow up wanting to be you, you matter.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Be relentlessly generous, without focusing on when it will come back to you.
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Surprise and delight and connection are remarkable.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Think big. Start small.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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