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Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Masses
Weird
Mass
Create
Kind
People

More quotes by Seth Godin

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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin
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It's clearly more fun to make the rules than to follow them.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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You can't win by being more average than average.
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Someone can always do your job a little better or faster or cheaper than you can.
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The innovator creates a business where they are making money, even when they sleep.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Initiative is the privilege of picking yourself.
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Gratitude and opportunity create more of the same.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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The only thing worse than starting something and failing... is not starting something.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Go ahead, do something impossible.
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The best marketing strategy is to destroy your industry before your competition does.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth Godin
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
Seth Godin
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
Seth Godin