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Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Weird
Mass
Create
Kind
People
Masses

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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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I define anxiety as experiencing failure in advance.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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There's no shortage of great ideas. There's a shortage of execution.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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If the game is designed for you to lose, don't play that game. Play a different one.
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If you want to dig a big hole, you need to stay in one place.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Competence is no longer scarce.
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The question is not Will you succeed? but rather, Will you matter?
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Plans are great, but missions are better.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Good marketers measure.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Content marketing is the only marketing left
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