Quote

Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Weird
Mass
Create
Kind
People
Masses

More quotes by Seth Godin

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Everyone is not your customer.
Seth Godin
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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By the time there is a case study about your industry, you are already too late.
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The world is begging for you to lead.
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If you want to be a leader, go lead
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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People rarely buy what they need. They buy what they want.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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You don't have to settle. It's a choice you get to make every day.
Seth Godin
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What you do for a living is not be creative, what you do for a living is ship.
Seth Godin
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Seth Godin
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Communication is the transfer of emotion.
Seth Godin
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin
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We're all born creative, it takes a little while to become afraid.
Seth Godin
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
Seth Godin