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Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Masses
Weird
Mass
Create
Kind

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Surprise and differentiation have far more impact than noise does.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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What if getting bigger isn't the point? What if you merely got better?
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Average feels safe but it's not. It's invisible.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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No niche is too small if it's yours.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Learning is not done to you, it is something you choose to do.
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It's easy to pretend expertise when there's no data to contradict you.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Think big. Start small.
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Leadership is the art of giving people a platform for spreading ideas that work.
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No organization ever created an innovation. People innovate, not companies.
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Data is not useful until it becomes information.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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