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Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Masses
Weird
Mass
Create
Kind
People

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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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What if getting bigger isn't the point? What if you merely got better?
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The application process changes the list of who applies. Your applicants reflect your methods.
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If you want to be a leader, go lead
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What you do for a living is not be creative, what you do for a living is ship.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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People that take responsibility are often given responsibility!
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The way to get unstuck is to start down the wrong path, right now.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Competence is no longer scarce.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Playing safe is very risky.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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