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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stuck
Exactly
Looking
Jobs
Churning
Kids
Cheaper
Someone
Boss
School
Schools
Find
Tells
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Don’t do it because it’s your job, do it because you can.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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A customer is never out of warranty, even if his product is.
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Be relentlessly generous, without focusing on when it will come back to you.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Everyone is not your customer.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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What if getting bigger isn't the point? What if you merely got better?
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