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Many people believe that great designers get great clients. It's the other way around.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Believe
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People
Designers
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More quotes by Seth Godin
Good ideas come from bad ideas, but only if there are enough of them.
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Good marketers measure.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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Be relentlessly generous, without focusing on when it will come back to you.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Everyone is not your customer.
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You don't need a new plan for next year. You need a commitment.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Data is not useful until it becomes information.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Evolution is the most popular way we have for dealing with change.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Habits are where our lives and careers and bodies are made.
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Positive thinking is hard. Worth it, though.
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What people are afraid of isn't failure. It's blame. Criticism.
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