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Listen to your fear but don't obey it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Listen
Fear
Obey
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The conversation is happening about your brand whether you're a part of it or not.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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The definition of a revolution: it destroys the perfect and enables the impossible.
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Either you defend the status quo, or you invent the future.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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The only path to amazing runs directly through not-yet-amazing
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No niche is too small if it's yours.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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You don't need a new plan for next year. You need a commitment.
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Go ahead, do something impossible.
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The enemy of fear is creativity.
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Too often, we don't give people the opportunity to fill in the blanks.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Gifts are not favors. If you expect something in return, it's not a gift.
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All Marketers are liars tell stories.
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