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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
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Mount Vernon
New York
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Delight
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Excellence isn't about meeting the spec, it's about setting the spec.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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When your art fails, make better art.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Not adding value is the same as taking it away.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You can't win by being more average than average.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Be relentlessly generous, without focusing on when it will come back to you.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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If you want to be a leader, go lead
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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