Quote

Things that look like shortcuts are actually detours (disguised as less work).

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Things
Detours
Like
Disguised
Shortcuts
Actually
Less
Look
Looks
Work

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You gain converts by winning at something the existing provider didn't think was so important.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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The conversation is happening about your brand whether you're a part of it or not.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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