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Things that look like shortcuts are actually detours (disguised as less work).

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Things
Detours
Like
Disguised
Shortcuts
Actually
Less
Look
Looks
Work

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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Soon is not as good as now.
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Positive thinking is hard. Worth it, though.
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If you want to be a leader, go lead
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The question is not Will you succeed? but rather, Will you matter?
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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People talking about you is far more effective than talking about yourself.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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All Marketers are liars tell stories.
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If you can raise money, you're never going to have trouble getting a job.
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Competence is no longer scarce.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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