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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Important
Mattered
Effectiveness
Measured
Busy
Equal
Doesn
Doe
Mean
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Playing safe is very risky.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Either you defend the status quo, or you invent the future.
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Evolution is the most popular way we have for dealing with change.
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