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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Measured
Busy
Equal
Doesn
Doe
Mean
Important
Mattered
Effectiveness
More quotes by Seth Godin
The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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You don't need a new plan for next year. You need a commitment.
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I think creativity is better described as failing repeatedly until you get something right.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Marketing begins before the product is launched.
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One key to moving forward is knowing what to leave behind.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Excellence isn't about meeting the spec, it's about setting the spec.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Not adding value is the same as taking it away.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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The best marketing strategy is to destroy your industry before your competition does.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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It's clearly more fun to make the rules than to follow them.
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Too often, the person who wrecks our work is us.
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I feel like I'm treating people as I'd like to be treated.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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When your art fails, make better art.
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