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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Important
Mattered
Effectiveness
Measured
Busy
Equal
Doesn
Doe
Mean
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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What you do for a living is not be creative, what you do for a living is ship.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Teaching young people to sell is a priceless gift.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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As soon as we associate reading with a test, we've missed the point.
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Art is what we do when we're truly alive.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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If you measure it, it will improve.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Be relentlessly generous, without focusing on when it will come back to you.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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There's no shortage of great ideas. There's a shortage of execution.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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