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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Equal
Doesn
Doe
Mean
Important
Mattered
Effectiveness
Measured
Busy
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Facts are irrelevant. What matters is what the consumer believes.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Quit or be exceptional. Average is for losers.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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Your best customers are worth far more than your average customers.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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The world is begging for you to lead.
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