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The best experiences and the biggest ideas don't fit into a category. They change it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Ideas
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There's no shortage of great ideas. There's a shortage of execution.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Effort is its own reward if you allow it to be.
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It's clearly more fun to make the rules than to follow them.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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People are not afraid of failure, they're afraid of blame.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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The way to get unstuck is to start down the wrong path, right now.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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All Marketers are liars tell stories.
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Say what you believe and see who follows.
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