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The best experiences and the biggest ideas don't fit into a category. They change it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Here's the thing: The book that will most change your life is the book you write.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Ideas that spread win.
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Surprise comes from defying expectations.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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It's not an accident that successful people read more books.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Either you defend the status quo, or you invent the future.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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