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The definition of a revolution: it destroys the perfect and enables the impossible.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Destroys
Enables
Definition
Definitions
Revolution
Impossible
Perfect

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Tell your lizard (brain) to shut up.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Be genuine. Be remarkable. Be worth connecting with.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Don't create for the masses. Create for the people who are your kind of weird.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Making promises and keeping them is a great way to build a brand.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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The only thing worse than starting something and failing... is not starting something.
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Becoming a superstar takes about 10,000 hours of hard work.
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Doing justice to the work is your task, not setting a world record.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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