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The definition of a revolution: it destroys the perfect and enables the impossible.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Perfect
Destroys
Enables
Definition
Definitions
Revolution
Impossible

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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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People talking about you is far more effective than talking about yourself.
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Go do something interesting. Ask if you need help.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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The best marketing strategy is to destroy your industry before your competition does.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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The conversation is happening about your brand whether you're a part of it or not.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Communication is the transfer of emotion.
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What people are afraid of isn't failure. It's blame. Criticism.
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Too often, the person who wrecks our work is us.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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