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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Deserve
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Prove
Hard
Ones
Skeptics
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Instead
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Word
Believers
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Surprise and differentiation have far more impact than noise does.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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We are leaving the industrial economy and entering the connection economy.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Tell your lizard (brain) to shut up.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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The opposite of coherent is interesting.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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It's clearly more fun to make the rules than to follow them.
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Own your dreams. There is no better way to make them happen.
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People rarely buy what they need. They buy what they want.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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