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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Delight
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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What people are afraid of isn't failure. It's blame. Criticism.
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Successful people are successful for one simple reason: they think about failure differently.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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What you do for a living is not be creative, what you do for a living is ship.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Ideas that spread win.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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