Quote

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Results
Edges
Test
Likely
Tests
Challenge
Deliver
Seek
Describe
Challenges
Edge
Team
Marketing

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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Treat different people differently. Anything else is a compromise.
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The way to get unstuck is to start down the wrong path, right now.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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