Quote

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Results
Edges
Test
Likely
Tests
Challenge
Deliver
Seek
Describe
Challenges
Edge
Team
Marketing

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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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If you want to be a leader, go lead
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We are leaving the industrial economy and entering the connection economy.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Ideas that spread win.
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If you can't make money from attention, you should do something else for a living.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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The market and the consumer and idea trump the system.
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