Quote

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Likely
Tests
Challenge
Deliver
Seek
Describe
Challenges
Edge
Team
Marketing
Results
Edges
Test

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Don't wait to be picked. Pick yourself.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Initiative is the privilege of picking yourself.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Teaching young people to sell is a priceless gift.
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Your generosity is more important than your perfection.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Say what you believe and see who follows.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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