Quote

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Seek
Describe
Challenges
Edge
Team
Marketing
Results
Edges
Test
Likely
Tests
Challenge
Deliver

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Be personal. Be relevant. Be specific.
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Either you defend the status quo, or you invent the future.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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