Quote

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Likely
Tests
Challenge
Deliver
Seek
Describe
Challenges
Edge
Team
Marketing
Results
Edges
Test

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The instinct to produce great work doesn't require a fancy notebook.
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The only thing worse than starting something and failing... is not starting something.
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You can game the social media in the short run, but not for long.
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Data is not useful until it becomes information.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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If you want customers to hear about you, make something worth talking about.
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Plans are great, but missions are better.
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The cost of being wrong is less than the cost of doing nothing.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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If you want to dig a big hole, you need to stay in one place.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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