Quote

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
World
Promise
Gets
Environment
Overstate
Difficult
Measurable
Power
Vague
Live
Specific
Made
Useful
Time
Kept

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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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If you can’t state your position in eight words, you don’t have a position.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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You can game the social media in the short run, but not for long.
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Making promises and keeping them is a great way to build a brand.
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Listen to your fear but don't obey it.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Content marketing is the only marketing left
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Doing justice to the work is your task, not setting a world record.
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What you do for a living is not be creative, what you do for a living is ship.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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