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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Environment
Overstate
Difficult
Measurable
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The best experiences and the biggest ideas don't fit into a category. They change it.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If it scares you, it might be a good thing to try.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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The best marketing strategy is to destroy your industry before your competition does.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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If you're not the best in the world at what you do, then you have to get better.
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As long as you want to please everyone, you won't please anyone.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Becoming a superstar takes about 10,000 hours of hard work.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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