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The enemy of creativity is fear.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Fear
Creativity
Enemy

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Too often, the person who wrecks our work is us.
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The opposite of coherent is interesting.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Don’t do it because it’s your job, do it because you can.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Competence is no longer scarce.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Treat different people differently. Anything else is a compromise.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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