Quote

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Often
Comfort
Hard
Habit
Work
Choose
Worth
Willing
Turn
Turns
Considering
Everyone
Zone

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It's uncomfortable to challenge the status quo.
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You gain converts by winning at something the existing provider didn't think was so important.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Great work is the result of seeking out tension, not avoiding it.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The first step to getting good is admitting that you aren't (yet).
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Art is what we do when we're truly alive.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Go do something interesting. Ask if you need help.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The enemy of fear is creativity.
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You don't need more time in your day. You need to decide.
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