Quote

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Turns
Considering
Everyone
Zone
Often
Comfort
Hard
Habit
Work
Choose
Worth
Willing
Turn

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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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The job is not your work what you do with your heart and soul is the work.
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Don't create for the masses. Create for the people who are your kind of weird.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Competition and the market are like water, they go where they want
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The enemy of creativity is fear.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Be genuine. Be remarkable. Be worth connecting with.
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Dreams are difficult to build and easy to destroy.
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