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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stop
Even
Hallmark
Professional
Saying
Team

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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Say what you believe and see who follows.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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All Marketers are liars tell stories.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Just start. Start now. Fail often. Enjoy the ride.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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If you can't make money from attention, you should do something else for a living.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Learning is not watching a video, learning is taking action and seeing what happens.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Competence is no longer scarce.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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The innovator creates a business where they are making money, even when they sleep.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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