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Care. Care more than you need to, more often than expected, more completely than the other guy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Often
Care
Need
Needs
Expected
Completely
Guy

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Habits are where our lives and careers and bodies are made.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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We are leaving the industrial economy and entering the connection economy.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Playing safe is very risky.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Don't fix me Love me for what's broken.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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If you're not the best in the world at what you do, then you have to get better.
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Listen to your fear but don't obey it.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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People talking about you is far more effective than talking about yourself.
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The enemy of fear is creativity.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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The way to get unstuck is to start down the wrong path, right now.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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