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Treat different people differently. Anything else is a compromise.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Else
Anything
Different
People
Differently
Compromise
Treat
Treats
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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Successful people are successful for one simple reason: they think about failure differently.
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Either you defend the status quo, or you invent the future.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Positive thinking is hard. Worth it, though.
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Busy does not equal important. Measured doesn't mean mattered.
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No niche is too small if it's yours.
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Art is what we do when we're truly alive.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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The only purpose of customer service is to change feelings.
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