Quote

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Doesn
Art
Would
Wreck
Wrecks
Lend
Paying
Bills
Tragedy

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Play a new game, not the older game but faster.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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A customer is never out of warranty, even if his product is.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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Average feels safe but it's not. It's invisible.
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Own your dreams. There is no better way to make them happen.
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I think creativity is better described as failing repeatedly until you get something right.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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The conversation is happening about your brand whether you're a part of it or not.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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You can game the social media in the short run, but not for long.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The best marketing strategy is to destroy your industry before your competition does.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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