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It's possible that your next frontier isn't to get more efficient, it's to get more brave.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Frontier
Frontiers
Efficient
Brave
Possible
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A big part of doing your work is defending your time and your attention so you can do your work.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Becoming a superstar takes about 10,000 hours of hard work.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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