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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Friends
Turns
Use
Salespeople
Social
Strangers
Stranger
Customers
Media
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Leadership is the art of giving people a platform for spreading ideas that work.
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I do not think you can get rid of the fear... but you can dance with it.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Teaching young people to sell is a priceless gift.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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The instinct to produce great work doesn't require a fancy notebook.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Shame must be accepted to be effective.
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