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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Friends
Turns
Use
Salespeople
Social
Strangers
Stranger
Customers
Media
Turn

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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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