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I do not think you can get rid of the fear... but you can dance with it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Dance
Fear
Think
Thinking
More quotes by Seth Godin
Shame must be accepted to be effective.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The first step to getting good is admitting that you aren't (yet).
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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A big part of doing your work is defending your time and your attention so you can do your work.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Surprise and differentiation have far more impact than noise does.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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The less people know, the more they yell.
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The way to get unstuck is to start down the wrong path, right now.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Catering to the passionate is exactly what you should do.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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