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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Choices
Looking
Sure
Used
Make

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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The person who fails the most wins.
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You don't need more time in your day. You need to decide.
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Treat different people differently. Anything else is a compromise.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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By the time there is a case study about your industry, you are already too late.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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You can't win by being more average than average.
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I define anxiety as experiencing failure in advance.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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Habits are more powerful than fears.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Great work is the result of seeking out tension, not avoiding it.
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