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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Looking
Sure
Used
Make
Marketing
Choices

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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Art is what we're doing when we do our best work.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Competence is no longer a scarce commodity.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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If you hear my idea and dont believe it , thats not your fault its mine.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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