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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Choices
Looking
Sure
Used
Make

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If you can raise money, you're never going to have trouble getting a job.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Average feels safe but it's not. It's invisible.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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The best marketing strategy is to destroy your industry before your competition does.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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If you can't make money from attention, you should do something else for a living.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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The way to get unstuck is to start down the wrong path, right now.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Content Marketing is all the Marketing that's left.
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The only purpose of customer service is to change feelings.
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Great work is the result of seeking out tension, not avoiding it.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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